DCBL

Growth marketing agency with creative-led performance approach.
We boost key business metrics through the latest creative&tech solutions.

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56% of a brand's sales lift from digital advertising can be attributed to high-quality creative*

What should we do to make the most out of 56%?

*When it comes to advertising effectiveness, what is key? (Nielsen Catalina Solutions study)

We boost key business metrics through the synergy of the latest creative
& performance solutions

BRIEF

STRATEGY &
DISCOVERY

EXECUTION

DISTRUBUTION
AND TESTING

CAMPAIGN

TRACKING

REVIEW

OPTIMIZATION

Sync

We coordinate multiple teams and workflows to use the synergy of creative production & performance approach.

is about

Creative strategy & ideation data-driven and scalable

From insights (category, audience, platform best-practices and trends) to structured and scalable creative ideas

On the cross points of three pillars you are getting your ideas.

Inspire
Educate
Persuade
Return

Product pillar

Goal

Appeal

Motivate

Mix

High-quality

Emotional

Creative measurement tagging system

Tags are key elements that affect the success of your creatives:

characters
colors
sounds
idea
emotions
text

Measurement approach and dashboards to understand not only which creative performs better, but also why it performs better.

How to make
the train go faster?

#transport
#emotional
#hook (3 var)
#gameplay (3 var)
#CTA

analysis of each tag statistics

creative adaptation based on the results

Creative
leadership

· visual identity ideas

· new narratives and creative research

· narratives’ scalability
for performance purposes

Full-cycle
Production

· fast production for every relevant format

· necessary digital solutions
(AI-implementation, different tech partners)

Media &
performance

· audit of your current activities

· strategic planning

· media buying across various platforms

· performance tracking and data-driven optimization

Tech &
analytics

· performance reporting & improving campaign outcomes

· attribution modeling

· data analysis, product & audience insights

· predictive modeling techniques

From submitting request form to reviewing concept developments

Get your one-sliders with creative concept to approve the ideas and production references

2-3 days

From syncing & concept approval to pieces of content

Evaluate production and correct the wording for us to prepare final files with resizes, variations and cuts

5-7 days

From concept pieces review to the big launch

We’re preparing the selection of creatives, checking platforms and cabinets. We’re ready to start!

4-6 days

Cases