• Growth marketing agency with creative-led performance approach.
    We boost key business metrics through the latest creative&tech solutions.

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56% of a brand's sales lift from digital advertising can be attributed to high-quality creative*

What should we do to make the most out of 56%?

*When it comes to advertising effectiveness, what is key? (Nielsen Catalina Solutions study)

*When it comes to advertising effectiveness, what is key? (Nielsen Catalina Solutions study)

We boost key business metrics through the synergy of the latest creative
& performance solutions

BRIEF
STRATEGY &
DISCOVERY
EXECUTION
DISTRUBUTION
AND TESTING
CAMPAIGN
TRACKING
REVIEW
OPTIMIZATION
Sync

We coordinate multiple teams and workflows to use the synergy of creative production & performance approach.

Measure

Measuring the efficiency of creativity and its impact on ROI in every step of the campaign run.

Measuring the full customer path: how media campaigns influence performance & business results?

Cycle

Fast repeating cycle allows us to constantly improve the results and drive effectiveness.

dcbl  is about

Creative strategy & ideation data-driven and scalable

From insights (category, audience, platform best-practices and trends) to structured and scalable creative ideas

On the cross points of three pillars you are getting your ideas.

  • Inspire
  • Educate
  • Persuade
  • Return
Product pillar
Goal
Appeal
Motivate
Mix
High-quality
Emotional

Creative measurement tagging system

Tags are key elements that affect the success of your creatives:

  • characters
  • colors
  • sounds
  • idea
  • emotions
  • text

Measurement approach and dashboards to understand not only which creative performs better, but also why it performs better.

How to make
the train go faster?

  • #transport
  • #emotional
  • #hook (3 var)
  • #gameplay (3 var)
  • #CTA

analysis of each tag statistics

creative adaptation based on the results

Partnerships and opportunities they unveil

Creative
leadership

· visual identity ideas

· new narratives and creative research

· narratives’ scalability
for performance purposes

Full-cycle
Production

· fast production for every relevant format

· necessary digital solutions
(AI-implementation, different tech partners)

Media &
performance

· audit of your current activities

· strategic planning

· media buying across various platforms

· performance tracking and data-driven optimization

Tech &
analytics

· performance reporting & improving campaign outcomes

· attribution modeling

· data analysis, product & audience insights

· predictive modeling techniques

From submitting request form to reviewing concept developments

Get your one-sliders with creative concept to approve the ideas and production references

2-3 days
From syncing & concept approval to pieces of content

Evaluate production and correct the wording for us to prepare final files with resizes, variations and cuts

5-7 days
From concept pieces review to the big launch

We’re preparing the selection of creatives, checking platforms and cabinets. We’re ready to start!

4-6 days
Cases
if you are
you will get
Digital Native
companies

improving performance and DR effects (uplift)

building brand communications using platform tools

flexible production combined with performance approach

Large
enterprise

sync of brand communications and media / performance campaigns

creating Big Ideas that sell

improving performance and DR effects (uplift)

Resellers
& agencies

the ability to increase projects’ margin due to CPA decline

deep dive in client’s business

increasing your average check

Our
Team
Vadim Stolberg
CBDO & Co-founder
Liza Gromova
Partner, CPO
Andrew Vinograd
Managing Partner, Co-Founder
Gera Astashev
Growth & Performance
Kate Palmer
Client partner
Misha Mendelevich
Creative Strategist
Natasha Stolberg
Creative Consultunt
Contact us
How to start
  • Fill out
    simple brief
  • Meet us at a short
    zoom-introduction
  • Confirm
    the budget
  • First results
    in 3-5 days
Feel free to contact us any time – we will get back to you as soon as we can